News International via i-movo, the digital voucher specialist has teamed with PayPoint, the UK’s leading convenience retail bill payment network, to offer customers a 10p discount off The Sun and News of the World newspapers.

From 21st January 2008, customers will be invited to use their mobile money-off vouchers at PayPoint outlets across the UK. The promotion will run for a total of six weeks until 1st March 2008 and will provide each reader with a total discount of up to £3.60.  Readers subscribing to the discount offer via The Sun website will receive a 7-digit code via Text and instructions to visit PayPoint outlets in order to purchase their discounted newspapers.

This promotion will enable PayPoint retailers to benefit from the mobile voucher scheme and associated sales, without the hassle of collecting paper vouchers and having to wait many weeks to re-coup their money. Electronic settlement of the vouchers will be via PayPoint’s existing financial relationships with its retailers and retailer’s accounts will be credited within approximately 6 days of a transaction taking place.

Simon Cobby, Head of Direct Marketing for News Group Newspapers publishers of The Sun and News of the World commented: “Newsgroup is committed to testing new technologies that seek to improve the efficiencies of delivering discounts to prospective readers. Paypoint offers one such technology that works in conjunction with an individual’s mobile phone that truly offers real potential to reduce our reliance on paper based vouchering over time.”

Mike Igoe, PayPoint’s Retail Director commented on the promotion launch: “We are delighted to be associated with two such well known household names from News International. This new mobile voucher scheme is another great sales opportunity for our agents. We will continue to work hard throughout 2008 to deliver further innovative traffic driving schemes for PayPoint retailers.”

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Enquiries:
PayPoint Press Office
020 7100 9999
paypoint@mischiefpr.com

About PayPoint:
PayPoint is the leading cash and internet payments company in the UK and Ireland, handling in excess of £6 billion in over 470 million transactions annually for more than 5,000 clients and merchants. The company operates with several significant payment streams:

• The PayPoint branded retail network numbers over 19,000 terminals located in local shops (including Co-op, Spar, Costcutter, Sainsburys Local, One Stop, Londis and thousands of independents) in all parts of the UK and Ireland. Terminals handle gas and electricity meter prepayments, cash bill payments, mobile phone top-ups, transport tickets, London Congestion Charges, TV licences and a wide variety of other payment types for all of the leading utilities, telecommunications suppliers and many consumer service companies. This network is used by consumers, free of charge, 8 million times a week. The network has 97.3% population cover on a 1 mile urban or 5 miles rural measure;
• Additional multiple retailer connections into the electronic till systems of nearly 4,000 outlets including BP, Somerfield and Superdrug for mobile top-ups and selected payments from the PayPoint range;
• The PayPoint ATM network has 1,950 'LINK' branded machines across the UK, also typically in convenience stores;
• PayPoint Internet Payment Services, trading as Metacharge and SECPay, provides secure credit and debit card payments for over 4,500 web merchants linking into all the major UK acquiring banks; and
• PayPoint International has recently acquired a Romanian mobile top-up operator to which a bill payment service will be added, emulating the UK branded retail network. PayPoint International also operates Irish bill payment and top-up services.

PayPoint floated on the London Stock Exchange in September 2004. The company's market capitalisation at 10 January 2008 was £450 million. PayPoint has been awarded the Queen's Award for Enterprise and is widely recognised for its leadership in prepayment systems, smart technology and consumer service.

i-movo Enquiries:
David Tymm
0207 261 4449
david.tymm@i-movo.com

About i-movo
i-movo is a private company jointly owned by private individuals and David Tymm, who is also CEO. The company was established in 2003 to develop technology and processes to distribute digital vouchers with redemption using existing retail infrastructure.